Men Are Loving Tanning Salons Too
Tanning salons are more commonly frequented by females than males, but the numbers are on the rise. They want to look just as good as everyone else but they may not have the time to tan outdoors. Men are very competitive and when they are at the pool or the beach they don't want to be embarrassed by their white skin. For this reason you need to make sure you tanning salon makes them feel comfortable.
Betty P Davis writes about the ins and outs of the tanning salon business. You can avoid the rookie mistakes many new operators make when they open up a tanning salon
Some men go to tan in order to please their partner. They may not be comfortable out there in public in a bathing suit. Yet they are willing to get a tan body because someone that they are comfortable with has asked them to do it. They know they will be pleasing their partner and at the same time they can have some privacy.
There are several ways you can do this and it is important for all of your staff to understand the importance. Never comment about the few men that come in for tanning as it can make them feel out of place. Try to keep the dcor neutral when it comes to gender. There are enough choices out there that this really shouldn't be anything difficult to accomplish.
Chances are your tanning salon offers many of products including bronzers and accelerators. There are certain brands that are geared specifically towards man. Have some on display so they will feel like they can reasonably buy such items. Knowing they are available will help them to realize that it is acceptable for them to be at the tanning salon.
Men many not find their way into your tanning salon though unless they know exactly what you are about. In order for this to happen you will need to reach out to them. Develop effective marketing strategies that let them know they can gain from coming in. If you can offer them a way to save money as well they will likely be willing to give it a shot.
Men can be encouraged to go to the tanning salon by females as well. They may want their man to have a great color too. They many just want him to feel better about himself and to relax. You can offer a couples discount that can make it more affordable for both of them to enjoy tanning. You can also encourage women to buy tanning sessions for the men in their lives.
More men are also tanning for various medical reasons. They may have been diagnosed by a dermatologist with acne problems or skin problems. Both can often be helped by exposure to UV rays. They may have mental health problems and find they do better emotionally when they have spend some time relaxing and benefiting from the sun each day.
It is estimated that the number of men tanning at salons will increase by 15% in the next three years. As the owner of such a business this is important information to be paying attention to. These men are going to choose a facility out there and you should be doing all you can to make sure it is yours.
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